For Shopify, WooCommerce & DTC brands
Run a 24/7 store with a 24/7 team. Without a 24/7 payroll.
Your AI workforce processes orders, handles returns, replies to every customer service ticket in minutes, runs your email and social marketing, and manages inventory — while you focus on the product.
The math of your industry.
8 hrs
average reply time for small DTC brands. Customers expect under 1 hour.
$1,260/mo
the average DTC brand spends on 42+ SaaS subscriptions that overlap
23%
of carts abandoned because a customer service question went unanswered
The ROI for your business
What Sentica is worth to you.
An actual runbook
The 'refund within policy' runbook.
When a customer asks for a refund, Ruby checks policy, approves or escalates, processes the return, and updates the customer — all in under 2 minutes.
{
"trigger": "refund_or_return_request",
"agent": "ruby",
"autonomy": "execute_within_policy",
"policy": {
"return_window_days": 30,
"max_refund_without_approval": 500,
"auto_approve_categories": ["defective", "wrong_item_shipped"]
},
"steps": [
{
"step": 1,
"action": "look_up_order",
"tool": "shopify"
},
{
"step": 2,
"action": "check_within_policy"
},
{
"step": 3,
"action": "approve_or_escalate",
"if_approved": "continue",
"if_outside_policy": "escalate_to_owner"
},
{
"step": 4,
"action": "generate_prepaid_return_label",
"tool": "shipstation"
},
{
"step": 5,
"action": "issue_refund",
"via": "stripe"
},
{
"step": 6,
"action": "reply_to_customer",
"tone": "warm_apologetic",
"include": "tracking_link"
},
{
"step": 7,
"action": "log_reason_for_quality_team"
}
]
}Your core team
The agents that matter most for E-Commerce.
- Processes incoming orders and fulfillment
- Handles returns and refunds within your policy
- Manages inventory in real time, alerts on low stock
- Coordinates with suppliers on reorders
- Generates shipping labels and tracking
- Replies to every support ticket in under 15 minutes
- Handles live chat 24/7
- Answers product, shipping, and policy questions
- Detects upset customers and escalates appropriately
- Speaks 30+ languages
- Sends segmented email + SMS campaigns (Klaviyo)
- Manages your Instagram, TikTok, and Facebook
- Writes and publishes product launch content
- Runs and optimizes paid ads within budget
- Responds to comments and DMs
- Tracks unit economics by SKU
- Reconciles Stripe + Shopify + bank daily
- Generates daily store reports (revenue, AOV, CAC)
- Forecasts inventory needs based on sell-through
- Manages vendor payments
Design Partner · Private Beta
"Our customer service response time went from 6 hours to 4 minutes. CSAT is up 22 points. We cancelled six subscriptions in our first month and we haven't hired the support lead we were about to hire."
Founder, $2M GMV DTC apparel brand · Sentica design partner since Q1
Anonymized at the partner's request. Verified results, real business.
Questions from E-Commerce owners.
Does this work with Shopify and WooCommerce?+
Yes — both are pre-built integrations. Sentica reads your orders, customers, and product catalog directly, and writes back fulfillment, refunds, and inventory updates.
Can Ruby actually approve refunds?+
Inside the policy you set. You define the return window, the max refund amount before owner approval, and which categories auto-approve (e.g., defective items). Anything outside policy queues for your one-tap decision.
What about marketing tools — Klaviyo, Postscript, etc.?+
Lisa drives Klaviyo, Postscript, Mailchimp, and your social platforms directly. She doesn't replace them — she operates them. You keep your existing list, segments, and templates.
Will it write content that sounds like our brand?+
Lisa learns your voice during onboarding from your existing emails, social posts, and product descriptions. By month two, brand-voice match is indistinguishable in design partner blind tests.
See your version of this.
A 30-minute demo, configured for a E-Commerce business like yours.
Book a E-Commerce demo